6 Reasons Why You Should Write An eBook
While writing an eBook may seem like a daunting task, its a lot easier than it sounds and can be one of the best things you can do for your business or career.
Most marketing consultants and business owners are discouraged by the perceived amount of time it takes to write, format and publish an eBook. On top of that, there is no way to know if the work will pay off.
If you create a book that provides your ideal clients with truly valuable information – including some of your very best tips and advice – your eBook is almost guaranteed to help your business and professional career in many areas:
Establish Your Authority
In the old days, your educational degrees mean a lot more than your actual experience, skills and accomplishments. Its the opposite today. While formal education can be important steps on your career path, nothing comes close to the level of credibility that comes with having a book with your name on it. While printed books seems to carry the highest level of authority, eBooks are a close second.
Differentiate Yourself From The Competition
All businesses have competitors, even yours. Very few of them have written eBooks. This is a great way to separate yourself from the competition. Most of your competitors probably have a dated website and probably don’t even blog on a regular basis. Creating an eBook is a great way to really stack the deck against the competition.
Co-Authorship For More Exposure
There are some great ways to reduce the amount of time needed to write an eBook. One way is to create a blog series and then compile 10 or 15 blog posts into an eBook. Another way is to work with two or more other authors and choose people that are in non-competing, but overlapping niches. They you can split up the work, increase the social exposure and add more credibility to the overall project.
Create A Killer Call-To-Action Carrot
Internet marketers and top SEO companies spend a lot of time trying to get targeted traffic to a website. Once you get those precious clicks, your website either needs to compel visitors to get on the purchase path, or provide you with their contact information so that you can re market to them. If you have a great eBook, packed with information your web visitors really want or need, they will signup in order to get access to your eBook. Then you can start an educational process of re-marketing to them over time. EBooks are the cornerstone of inbound marketing.
Leverage Amazon For Audience & Authority
We’ve already discussed the benefits of providing an eBook as a newsletter signup or as a free download on your website. But you can also easily setup an author account at Amazon Author Central and begin marketing and selling your book on Amazon. This is not only a great way to reach a new audience, and possible develop some residual income, but you can create an Amazon Author Page, which is yet another credibility gem.
Get Some Amazing SEO Value
Book launches, by their very nature, create buzz in and around the launch date. You are likely to promote your book via email, on social media and perhaps even via an online press release. Another great way is to promote your book on podcasts by way of being booked as an expert speaker. There are many podcast booking services. As an eBook author, you and your website will attract more traffic and natural, high quality back-links as part of the process. And if you are really clever about this process, you will ask some influencers to provide you with a quote and reach out to them to amplify on social media once the book is published.
About Phil Singleton
Phil Singleton owns and operates Kansas City Web Design (http://kcwebdesigner.com), where he and his team provide custom WordPress and Magento web development, and Kansas City SEO (http://kcseopro.com), where he provides search engine optimization services to companies with hundreds of thousands in revenues to hundreds of millions. To get more SEO and Internet marketing tips and advice, and learn more about Phil’s book writing adventures, follow him on Google+.