About Duct Tape Publishing
The story of Duct Tape Publishing can’t be told without a little backstory.
Duct Tape Publishing has its roots, as the name implies, in the small business brand Duct Tape Marketing.
Duct Tape Marketing founder John Jantsch started his marketing consulting firm in the traditional manner some twenty-five years ago.
He quickly found that he loved to serve small businesses, but in order to do so he was going to need to do things a bit differently.
Thus, Duct Tape Marketing, a systematic approach to small business marketing consulting, was born.
As Jantsch filled his practice using this innovative approach, publishers approached and asked for a book outlining the Duct Tape Marketing system.
The publishing of Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide brought the message of marketing as a system to a global audience and immediately made Jantsch a sought after marketing voice.
Soon, independent marketing consultants, coaches, and agency owners were asking to use the Duct Tape Marketing methodology in their practices and the Duct Tape Marketing Consultant Network was born.
Today, marketing consultants employing the Duct Tape Marketing System reside in over a dozen countries.
Duct Tape Publishing is an initiative born in the knowledge that publishing builds authority and authority brings audience and audience is how a business is built.
I’m proud to play a small part in brining these fresh, creative and important voices to the world of small business. ~ John Jantsch
By providing a publishing platform for members of the Duct Tape Marketing Consultant Network we can increase the impact the Duct Tape Marketing Point of View can have on the world of small business – and that’s a mission worth pursuing vigorously.
The works found on the pages of this site are the simple, effective and practical teachings of some of the world’s most experienced marketing consultants and strategists.