Recalibrate: A Strategic Guide for Accelerated Growth
Creating a strategy for business success isn’t a once-and-done proposition. Market conditions change; customers discover new options; opportunities arise that weren’t around when you first decided on your approach.
In a survey of business executives, I asked what they considered to be their top marketing issues. The number one need they listed was to understand what their customer valued.
These executives clearly recognized that because they knew the market five years ago or even one year ago didn’t mean that they know what the customer wants today. The world is moving fast, and savvy consumers have more options than ever before. They have new problems, ever-shifting needs.
This inquiry led Spaulding to interview executives who have taken recalibration seriously and to share their stories so you might have ideas of how to continually recalibrate your business and your brand.
In Recalibrate: A Strategic Guide for Accelerated Growth, seasoned strategist Susan Spaulding will show you a roadmap for the when and how of re-strategizing for greater success. You’ll learn the four tenets of effective recalibration – relevance, engagement, differentiation, and expression – and how to make them work for you.